Website - Alys Thomas

HIGH SEASON

High Season is a 100% AI-generated series about summer tourism, leisure, and our collective determination to have a good time. Set in Benidorm — the promised land of package holidays, all-inclusive wristbands, competitive sunbathing and suspiciously blue swimming pools — it looks at the strange rituals we continue to perform in the name of getting away from it all.

We travel hundreds of miles to lie down.
We wake up early to reserve a chair on which to do nothing.
We queue for the buffet, queue for the bar, queue for the lift, then complain that everywhere is crowded.
We photograph ourselves relaxing to prove that we relaxed.

There is something absurd, touching and deeply human about it.

Created entirely with AI, the series plays with the codes of documentary photography to depict a place and a population that never actually existed. Fake tourists taking fake holidays, performing very real rituals.

Because perhaps the strangest thing about HIGH SEASON isn’t that these images are artificial, it’s how familiar they feel.