Football Is My Religion

The FIFA World Cup is often described as the biggest sporting event on Earth.

But for a few weeks every four years, it also resembles something else.

Millions of people travel across continents. They wear ceremonial clothing. They carry relics, perform rituals, gather in vast congregations, sing together, pray together, celebrate miracles and mourn defeats. Stadiums become cathedrals. Scarves become devotional objects. Players become saints. Trophies become sacred icons.

Football Is My Religion is an AI project exploring the strange overlap between football fandom and popular spirituality.

Set against the backdrop of the 2026 FIFA World Cup in Mexico, Canada and the United States, the series looks beyond the matches themselves. Instead, it focuses on the rituals, symbols, gestures, pilgrimages, superstitions and acts of collective devotion that surround the game.

100% made with generative AI, the project treats football not as a sport but as a belief system: one capable of generating faith, belonging, transcendence, joy and absurdity in equal measure.

At once humorous, affectionate and observational, Football Is My Religion explores one of humanity's most universal needs: the desire to believe in something larger than ourselves.